Market Strategy

The Umachaka Media Inc's expansion strategy is based upon the initial offering of free and low cost content in order to build up its user base and to foster parent, grandparent and children's enjoyment and familiarity with the TJ & Pals Brand. In addition, this strategy is designed to encourage children to engage with the characters, build bonds with them, and seek additional content.

The initial implementation of this strategy has been accomplished through the introduction of the BETA test website and the initial apps. The Company is ready to launch a substantial marketing, public relations and internet social media campaign to promote awareness of the site and to attract users. It will also continue to develop and provide free content and sell premium TJ & Pals products to leverage consumer familiarity and to expand the brand as described above as well to provide commercial merchandising and sponsorship opportunities.

In particular, the Company intends to commercialize the following based upon the growing popularity and awareness of the TJ & Pals brand:

  • Mobile Apps for iPhone, iPad, iPod Touch & Android Mobiles
  • Foreign Language "Learn English" ESL programs
  • TJ's Branded Products - Store and Affiliate Sales
  • Branded Merchandise
  • Toys/Games
  • Books and Interactive eBooks
  • Music
  • Apparel
  • DVDs
  • Licensing the brand to other products and services
  • Media Productions - TJ & Pals TV, TV Specials, Feature Films
  • Licensing the unique and proprietary Live Play, TJ Connect, and Safe Play communications and interactive platforms that TJ & Pals has developed and built - to other companies looking for dynamic and interactive solutions for their websites and mobile Apps.

Umachaka Media, Inc., is focusing all of its efforts in the children's preschool market world-wide, which is highly profitable and growing. With calm, steady buildup of its unique content library, conventional and internet marketing, free offers, PR, advertising, sweepstakes, and virally supported word-of-mouth - the Company strongly believes that TJ & Pals will evolve into a beloved and continually growing international multi language brand.